A few years ago when Ivory came out with a liquid soap for pump style dispenser they didn't make it plain. Sure, it has to be different to be used that way, but it doesn't need to smell of some perfume. But it did, and the answer was that their market research (something I have suspicions about) indicated that's what people wanted: smelly soap. We went back to the standard Ivory bars and didn't bother with the silly stuff that wasn't really Ivory. I don't know if Ivory liquid hand soap or whatever is still around or if it went the way of New Coke.
I can see the company expanding into other lines, but it is jarring for them to use the Ivory name for anything that isn't just soap, or aerated soap. I remember trying a bar of "Pure and Natural" when it first came out and being surprised at the strong lilac scent upon opening the package. I had been expecting a sort of ivory clone that was just plain soap. Natural it might have been, but pure it was not.
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vakkotaur.livejournal.com at 09:16pm on 14/05/2006![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
A few years ago when Ivory came out with a liquid soap for pump style dispenser they didn't make it plain. Sure, it has to be different to be used that way, but it doesn't need to smell of some perfume. But it did, and the answer was that their market research (something I have suspicions about) indicated that's what people wanted: smelly soap. We went back to the standard Ivory bars and didn't bother with the silly stuff that wasn't really Ivory. I don't know if Ivory liquid hand soap or whatever is still around or if it went the way of New Coke.
I can see the company expanding into other lines, but it is jarring for them to use the Ivory name for anything that isn't just soap, or aerated soap. I remember trying a bar of "Pure and Natural" when it first came out and being surprised at the strong lilac scent upon opening the package. I had been expecting a sort of ivory clone that was just plain soap. Natural it might have been, but pure it was not.