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A long time ago, some manufacturer got the idea of adding B vitamins to booze, because alcoholics often have serious B-deficiencies. I forget the reason why they tend to have B-deficiencies though, and have no idea whether the beneficial effects of B vitamins on a hangover has any connection.

Somehow, I never saw the set of people who drink lots of Diet Coke (I don't know of any effort to sell vitamin-enhanced Coke Classic either) as a particularly health-conscious lot. Diet Coke has always been hawked as something that goes along with youth, slenderness, and "fun". How vitamins fit into this marketing picture is beyond my ken.

Maybe Google can help--it usually does.

Let's see. I've learned that Pepsi plans to put out its own vitamin-enhanced diet beverage--something called Tava, which is to debut in the fall. Apparently the ploy really is to get people to see diet soda as a "healthy" choice, since the stuff has started selling less compared to bottled waters and teas:

http://www.iht.com/articles/2007/03/07/business/soda.php?page=1

This article claims that Coke et al. are scrambling to find new customers in a market where diet sodas are selling fewer and fewer bottles:

http://www.indiaresource.org/news/2007/1017.html

I'm not interested in the "why are people going to buy this" because I agree you got to the right answer before me. Usually, though, the reasons why a company would try to sell the particular item are more transparent than they are this time--which is why the question has any appeal for me.

As a diabetic, it's impractical for me to have *non* diet drinks, since I'd need to take insulin for every last one of them. :-)

I hate Earl Grey, by the way. I prefer English or British breakfast teas, even green teas.